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1. Epson ReadyPrint Unlimited calculation includes bundled ink bottles (included with printer) and relevant device activation fee together with a subscription cost of printing the max. pages within relevant plan over a period of 5 years, compared to the average cost to buy one printer (plus bundled cartridges) and print the same number of pages (A4 prints of ISO/IEC 24711) with the genuine consumables used in the 50 best-selling consumer printers (according to GfK Inkjet Printing Devices and Inkjet Printing Cartridges Point of Sale panel market data for Germany, France, UK, Spain and Italy Apr-19 – Mar 2020). Cost per page calculated with reference to the average printing costs for these top 50 models, calculated by dividing the relevant cartridge sales revenue and total yield by unit sales (according to GfK Inkjet Printing Cartridges Point of Sale panel market data for Germany, France, UK, Spain and Italy Apr-19 – Mar 2020)